Los Angeles Limousine Services is a small family owned limousine company that has been in the transportation industry since early 2004. Throughout their many years in business, LA Limos has stayed true to their mission of providing high quality limousine service while maintaining affordable pricing for all their clientele. Los Angeles Limousine Services has spent years improving their services based on the competitively growing transportation industry demands. Their active involvement with their clients from the beginning of the reservation process to the follow up inquiries upon completion of the service has greatly increased their reputation and reliability amongst their customers. LA Limos offers a fleet of 20 classic and modern luxurious vehicles and stretch limousines to suit any client and any occasion. The company went from advertising their business by word of mouth and affiliate companies to establishing a high ranking website and building connections through several social media outlets including Facebook, Instagram, Twitter, and more. The company has set future goals to expand their services nationwide and establish connections to the transportation industry in several different states. You can find more information about this company on their website http://lalimos.net.
The Business Plan
Based on the research data we have collected, our goal is to increase the customer and website traffic. Our limo service will be with the client the whole day, and they will stop anytime and anywhere depending on the client’s needs. We want to be known for having the best customer service because without customers our business means nothing. Each of the team members will be focusing on areas that the company needs help with.
Upon meeting with the CEO of Los Angeles Limousine Services (LA Limos), we collectively decided to use Yelp and the company’s website to support our project. The company’s Yelp account (http://www.yelp.com/biz/los-angeles-limousine-service-los-angeles-5) allows us to advertise the company, ease the process of directing clients to the website, and even make it easier to book a reservation, while at the same time receiving customer reviews of satisfactions or additional feedback on how to improve the company’s services. The company’s website, (http://lalimos.net), gives a complete breakdown of the company’s culture, a thorough overview of all the services provided through the company, and showcases each vehicle available to its clients. Having access to the direct website for the company also allows us to collect actual statistical data relative to our initial goals and objectives to help Los Angeles Limousine Services popularize their customer base, attract more clients, and increase website traffic.
To resolve the issue, which we had previously faced in regards to online marketing, we focused on improving LA Limo’s social media accounts. Currently, LA Limo’s is present on the site of Facebook, Instagram and Yelp. Through Facebook and Instagram, by updating it frequently with posts and advertisements for special events, we hope to gain the awareness of our followers. Since those two social media sites are very popular, and many people share posts, it will benefit the business greatly to reach such a large crowd of users on those sites. Through Yelp, we want to show those who have used to services and left a comment expressing how they rated their experience that the business is gracious for their time and feedback by responding back to them. By doing so, the business is setting a relationship that ensures customer loyalty and enforces the friendliness that comes with using that specific limo service from the competition.